The cleaning service industry is becoming an increasingly crowded space making it challenging to get and retain clients.

But on the bright side, the industry shows no signs of slowing down, and more clients can be attracted by effective marketing and advertising tactics for your cleaning business.

So, whether you're new to the cleaning service industry or don't want to try the same marketing ideas everyone else is doing --- you're at the right place. 

In this article, we are discussing ten proven tips on how to get more clients for your cleaning business. Without further ado, let's go!

1. Create a Marketing Plan 

Whether you're having a carpet cleaning business or a maid service, finding customers involves various marketing efforts. And the first step in marketing is to have a marketing plan in place.

Here are some tips for developing a marketing plan:

• Start by identifying the audience you're aiming for and what their specific needs are. Then think about the best ways to get in touch with them, whether it is through more modern channels like social media or traditional methods like posting fliers in your neighborhood

• Set goals: For example, set a goal of adding 20 new clients, or perhaps you want to start serving a new region. Whatever your objective is, defining it will enable you to scale the success of your efforts.

• Learn about your competitors and their marketing strategies: Look for hints on their website, social media, and advertising. Take note of what they do and don't do, then use what you've learned to advertise and promote yourself.

• Next, decide how much you're planning to spend on marketing and the types of advertising ideas--- whether it's SEO, Google ads, local newspaper, or social media. 

Finally, put together an action plan by simply writing down, 

• The marketing methods

• Timeline 

• Goal

• Budget

• Result

That's it. You've got a marketing plan in hand. 

Now you can execute the marketing plan and track your progress.

2. Offer Coupons or Discounts 

Who doesn't love a good bargain and value, right?

You can provide first-time customers with discounts on their initial service. A new customer may feel special and be more likely to try it if they don't have to spend as much money on a new service. It's also a great idea to offer vouchers and discounts for recurring customers.

3. Use Social Media to Offer Value to Your Customers 

The best places to share free, value-added content are a company blog and social media sites like Facebook and Instagram.

By sharing valuable advice and information, you will be helping both your new and existing clients. 

On YouTube or Tiktok, you can create videos about your regular work activities, and on Instagram, and Facebook you can post cleaning tips, and before and after photos. 

Consider the social sites where you can reach your clients most effectively. It might not be required to create a page on every site if most of your customers do not use that particular social media platform.

Choose how frequently you want to upload new information in order to keep your online presence interesting. While some businesses would only do it twice or three times per week, others may be as ambitious as to post new content everyday. In either case, posting fresh content frequently maintains your cleaning service in the minds of your followers.

4. Ask for Client Referrals 

Another effective way to get new clients is through existing clients. 

But, asking for referrals should not be done daily. It doesn't have to be forceful or feel like too much of an ask when done properly.

Send follow-up emails to clients to make sure they are happy with their purchases, and in a subsequent email, request referrals.

5. Optimize Your Website 

In today's online world, your cleaning service business must have a website. 

Your website and business can benefit greatly from using some SEO (search engine optimization) strategies. Make sure your site is mobile-friendly and up-to-date with no broken links. 

Also, your website's design itself matters. Too many graphics can make your website load slowly, turning off visitors. 

You can learn basic SEO and design strategies online or you can hire a website designer or SEO specialist if you don't have the necessary time and experience.

6. Email Marketing 

One of the best things you can do for your business is to build an email list. In fact, the ROI (Return on Investment) for email marketing is $36 for every $1 spent. 

Building a list gives you a way to consistently communicate with your customers. 

Although not everyone will visit your website or social media pages every day, they will likely check their email. As a result, you may "speak" to your potential customers and subscribers pretty much whenever you want. 

This is excellent for advertising your cleaning service. You can send limited-time offers, informative content, and ask for referrals. 

7. Reconnect with Previous Customers 

Do you get in touch with past clients to see if they require any additional help? 

Do it! 

Send them an email to see if they require any further help. They often do, but occasionally they need a little nudge to put you at the top of their lists.

It's possible that you've just discovered something that will surely be useful to your clients. Perhaps you recently discovered a great tip to clean stains that you know they would like. If it's sincere and they can sense that you're only thinking about them, it won't feel like a sales pitch.

8. Tap into Google Ads 

Advertising is no longer a challenge in the era of social media and countless digital channels. 

Advertising your cleaning services on these platforms is a terrific idea, regardless of the size of your cleaning business.

For example, Google Ads is great especially if your website is brand-new and you are just starting off. The near-instantaneous nature of the results is one of the best things about Google Ads.

All you have to do is write your ad text, set up your campaign, add your target keywords, choose your daily budget, and you're ready to go. On the day your campaign launches, you can start to see results.

9. Participate in Events and Network 

By taking part in local events, you can enhance your reputation in your neighborhood. 

You can also set up events such as sponsoring a neighborhood 5K, setting up a holiday "gifts for kids" drive, or donating equipment to a local sports team. All of this improves your reputation and helps build a network.

When you're at a business event, tell business owners what you can accomplish for them without hesitation. You must first confirm whether they are already a competitor's client or have a division that manages their contracts. This will give you time to consider the best course of action.

10. Be Your Own PR Expert  ----------------------

By promoting your sector knowledge, you can attract attention---and new clients. 

Your subject expertise will be displayed by taking part in industry panel discussions or online webinars, speaking at cleaning industry events, or holding educational sessions or workshops. 

Plus, by guest blogging and connecting them to yours, you can collaborate with other businesses and build your reputation. It enhances your site's off-page SEO, demonstrates your proficiency on a different platform, and draws users from other websites.

You can also post content on Twitter and other social media platforms and build your personal brand as an authority in the cleaning service industry. 

Conclusion 

The cleaning industry is fairly fierce. 

So, if you want to continue competing, you must adapt. 

If you have sufficient knowledge of your niches such as windows cleaning or carpet cleaning you can create a much more targeted strategy to attract new cleaning clients. 

If you don't have enough customers, even if your cleaning company has top-notch employees and top-notch services, you won't be able to sustain it for very long. We hope the ten suggestions listed above will help you have a big impact on the expansion of your cleaning business.